Technology that Gives You An Edge

At GMAC Real Estate we maintain our industry leadership by offering state-of-the-art technology and solutions to build our members’ businesses -- simultaneously encouraging our members to invest in technology and apply it to build their businesses. Our vision includes a commitment to technology research, development, customization and implementation -- applying our knowledge to help our members generate more business. Some of the tools we offer include:

• A multimedia, interactive listing presentation designed to run on a notebook computer. It's our Home Marketing System enhanced with video, animation and music--illustrating our unique value-added service and points of difference.
• World-class, user friendly Web sites, managed by our Internet partner to provide the expertise necessary to the most innovative services in the industry. Our consumer site offer home shoppers full access to our members’ listings. Also, they can get valuable current information on the home buying and selling processes. Our member site provides updates on our Convention, education and training opportunities and other events. It’s a handy bookmark for referring to our exclusive marketing systems and materials. Members can also share information via the bulletin board.
• Dozens of innovative features designed to streamline professional activities such as telephone prospecting, targeted mailings, activities scheduling and seller service reports.
• Over 200 ready-to-go consumer and marketing letters to reflect our real estate point of view.
• An innovative program allowing sales associates to provide detailed answers about topics such as schools, weather and housing transactions -- and over 30 other informational elements -- in 48 states.

At GMAC Real Estate, our vision is to make technology work better for agents and brokers. Through our resources, we want to take the risk out of the decisions our brokers and agents make concerning technology -- software, hardware, support services and hands-on training.